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Who can afford NOT to be customer-centric?

maanantai, 08 syyskuu 2014 by

Tämä kirjoitus on alun perin julkaistu LinkedInissä Can you? Do you focus on product first and only once your beautiful device or service is ready you approach your customers and tell them about all the wonderful things your product can do? I for one couldn’t afford to do that. I still remember oh so well

The complexity of customer engagement

torstai, 21 elokuu 2014 by

Tämä kirjoitus on alun perin julkaistu LinkedInissä In the last few years the amount of customer ”interfaces” or ”touchpoints” has increased significantly, thanks to social media and mobile applications. Back in the day you had your corporate website and that notorious, often empty, feedback mailbox at your store. And the feedback you got was complaints.

Surveys are dangerous!

maanantai, 04 elokuu 2014 by

Tämä kirjoitus on alun perin julkaistu LinkedInissä I recently ran into a brilliant article regarding commercial blogging, an article by the famous blogging pro Jon Morrow (former Associate Editor at Copyblogger). The article is called ”Make Money Blogging: 20 Lessons Going from 0 to $100,000 per Month”. The topic itself is an interesting one, but

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