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The complexity of customer engagement

torstai, 21 elokuu 2014 by

Tämä kirjoitus on alun perin julkaistu LinkedInissä In the last few years the amount of customer ”interfaces” or ”touchpoints” has increased significantly, thanks to social media and mobile applications. Back in the day you had your corporate website and that notorious, often empty, feedback mailbox at your store. And the feedback you got was complaints.

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